Lift As You Climb Isabel Alexander

In this episode, Tobe Brockner, founder of Katuva, shares valuable insights on building a successful virtual team for entrepreneurs. Topics covered include:
1. Managing Differences: Tobe discusses how Katuva addresses timezone, cultural, and currency differences, emphasizing the importance of minimizing fees and optimizing payment platforms.
2. Cultural Nuances: Insights into cultural aspects, including the significance of birthdays, the 13th month, and the strong religious influence in the Philippines.
3. Living Wages: Tobe sheds light on the misconception about VA wages, highlighting how Katuva ensures VAs receive a substantial living wage, significantly impacting their quality of life.
4. Infrastructure Challenges: Tobe explains how Katuva helps VAs overcome challenges like typhoons, power outages, and internet connectivity in the Philippines, showcasing the resilience of the team.
5. Strategic Outsourcing:The episode explores how entrepreneurs can leverage VAs to handle tasks they shouldn't be doing themselves, allowing them to focus on strategic initiatives and business growth.
6. Flexibility and Support: Tobe emphasizes the flexibility of VAs in handling emergencies, providing a valuable resource for businesses during unexpected events like sick leave or family emergencies.
7. Transitioning Tasks: Tobe shares examples of tasks successfully transitioned to VAs, illustrating the efficiency and support they can provide in critical areas like website migration.
8. Creating Time Freedom: The discussion concludes with Tobe expressing the joy of helping entrepreneurs free up time and live more intentionally, highlighting the positive impact of successful outsourcing.
https://learn.katuva.com/300-tasks-ebook?am_id=isabel425
https://learn.katuva.com/exploratory-call?am_id=isabel243

In Episode 104, we explore the profound concept of designing your life and unlocking the freedom to live on your terms. Tobe Brockner, founder of Katuva, emphasizes the importance of choice in shaping our work and personal lives. The episode touches upon the challenge of giving oneself permission to break away from traditional norms and adopt a more flexible and intentional approach.
Tobe shares a personal realization about the ephemeral nature of life, urging listeners to prioritize what truly matters. The episode highlights the significance of working within one's zone of genius, leveraging strengths, and delegating tasks to virtual assistants.
The conversation delves into the productivity benefits of virtual collaboration, particularly the freedom to work without constant interruptions. 
Listeners gain insights into the diverse skills and positions virtual assistants can handle, ranging from marketing and database management to unique and specialized tasks. Tobe shares anecdotes, including an unconventional request for a funeral plan, illustrating the breadth of possibilities when leveraging virtual assistance.
This episode is a must-listen for entrepreneurs seeking to embrace a mindset shift, design their lives intentionally, and unlock the true potential of virtual collaboration. Tune in to discover how the power of choice can lead to a more fulfilling and productive business journey.
https://learn.katuva.com/300-tasks-ebook?am_id=isabel425
https://learn.katuva.com/exploratory-call?am_id=isabel243

In Episode 103 of the Lift As You Climb Podcast,we engage in a conversation with Tobe Brockner, Founder of Katuva, exploring the paradigm shift that shaped Tobe's journey towards time freedom and autonomy.
Key Highlights:
**Empower Plus Program:** Tobe emphasizes the reciprocal nature of empowerment, creating a symbiotic relationship between personal and collective success.
**Strategic Use of Virtual Assistants:** Tobe elaborates on the practical aspects of working with virtual assistants, emphasizing the strategic deployment of virtual support to enhance productivity and create value. The conversation includes insights into training clients to manage VAs effectively, especially when dealing with opposing time zones.
**Time Freedom and Autonomy:** The core theme revolves around the importance of time freedom and autonomy in business. Tobe shares his personal experiences, challenges faced, and the mindset shift required to break free from traditional work models.
**Flexibility and Global Work Dynamics:** The episode explores the need for flexibility in work hours and challenges the outdated 9-to-5 framework. Tobe advocates for a more global and dynamic approach to work, adapting to the diverse needs of clients and team members.
**Leveraging Technology for Collaboration:** The use of collaboration tools like ClickUp and Loom is highlighted, showcasing how technology facilitates seamless communication and fosters a sense of personal connection within remote teams.
**The Choice of Work Schedule:** The episode concludes by emphasizing the power of choice in determining work schedules. The guest and host underscore the importance of creating a business that aligns with personal preferences, fostering a healthy work-life balance.
This insightful episode guides entrepreneurs navigating the evolving landscape of business, offering practical tips and inspiration for those seeking a harmonious blend of success and personal freedom.
https://learn.katuva.com/300-tasks-ebook?am_id=isabel425
https://learn.katuva.com/exploratory-call?am_id=isabel243

Join us in Episode 102 of the Lift as You Climb Podcast as we delve into the Katuva Success Model, demystifying the process of matching entrepreneurs with the perfect virtual assistants. From recruitment strategies to personality-based matching, discover the keys to transforming chaos into clarity in your business journey.
- Introduction to the Katuva Success Model
- The challenges and undiscovered aspects of working with virtual assistants
- The journey from chaos to clarity: Tobe's personal experience with hiring virtual assistants
- The Empower Plus model: Creating ongoing support for clients and virtual assistants
- The vetting process: Skills, personality, and the importance of connecting on a human level
- Pro tips for hiring: Sample tasks, paying for value, and fostering a positive working relationship
- Adding value to clients: The role of training and technology in ensuring success
- Navigating the delicate balance between cost-effectiveness and treating virtual assistants with dignity and respect
https://learn.katuva.com/300-tasks-ebook?am_id=isabel425
https://learn.katuva.com/exploratory-call?am_id=isabel243

Join us in this episode as we explore the world of virtual assistants with Tobe Brockner, Founder of KATUVA. Delve into the reasons, dos, and don'ts of having a virtual assistant, backed by real experiences. Discover the unique approach of Katuva in matching entrepreneurs with the right VAs, and the transformative impact on achieving time freedom. Learn how virtual assistants are revolutionizing not just administrative tasks but also redefining the boundaries of what's possible in various industries. 
TOBE’s Bio
Tobe Brockner is the owner and founder of Katuva, a virtual assistant placement agency. Tobe has been a business owner his entire career because, as his wife of 25 years says, "He is functionally unemployable." Tobe's passion for entrepreneurship and helping business owners live better, more fulfilling lives is always on full display. Helping business owners find, train, and manage virtual assistants has been his main focus over the last 7+ years and his greatest joy is in helping other small business owners like himself free themselves from the businesses that they own and live a life of freedom and autonomy.
He lives in Meridian, Idaho with his wife Kirsten and two kids, Beau and Scarlett. In his newfound free time he enjoys fine cigars, aged bourbon, Brazilian Jiu Jitsu, and the Idaho outdoors.
- The Katuva Difference:
  - Tobe shares the backstory of Katuva and the entrepreneurial journey.
  - The importance of systemizing the business for strategic thinking and growth.
  - Tobe's personal experiences with virtual assistants and the initial challenges.
  
- The Process of Matching VAs:
  - Tobe explains the process of matching entrepreneurs with the right virtual assistants.
  - Utilization of DISC assessment, Enneagram personality assessments, and other tools in the hiring and onboarding process.
  - The evolution of virtual assistant roles beyond traditional admin tasks, exploring new possibilities.
- Adapting to Change:
  - The impact of the pandemic on the virtual assistant industry and how technology advancements facilitated its growth.
  - Tobe's perspective on embracing rapid change and the role of experience in navigating evolving landscapes.
-Expanding Horizons:
  - The wide range of tasks virtual assistants can handle, from admin work to innovative ventures.
  - Examples of unconventional uses, such as virtual assistants in medical professions and real estate.
  - Encouragement for entrepreneurs to think beyond conventional boundaries and leverage virtual assistants for business expansion.
  - The limitless potential of virtual assistants in freeing up time for creative thinking and business development.
  - Encouraging listeners to explore the transformative power of virtual assistants for unlocking time freedom.
The E-Myth Revisited by Michael E. Gerber
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
The 4-Hour Work Week by Timothy Ferris
https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
https://learn.katuva.com/300-tasks-ebook?am_id=isabel425
https://learn.katuva.com/exploratory-call?am_id=isabel243

Welcome back to the Lift As You Climb podcast! In this special 100th episode, Isabel Alexander reflects on an incredible year filled with growth, adventure, and celebration. Join the journey as Isabel shares insights, experiences, and exciting plans for the upcoming year.
Highlights:
- Milestones: Isabel celebrates reaching the 100th episode of the podcast and expresses gratitude for the incredible support from the audience.
- Year in Review: Take a journey through Isabel's remarkable year, which involved 12 long-distance flights, totaling over 36,000 air miles. Discover the places visited and the experiences gained along the way.
- Health and Gratitude: Isabel expresses her gratitude for good health and positive experiences throughout the year, considering herself fortunate to have had no negative incidents during her travels.
- Word for 2024: Isabel shares her chosen word for 2024—RISE—and discusses the significance of rising personally and professionally.
- Evergreen Business: Get insights into Isabel's experiences in creating an evergreen business, allowing her to travel the world while maintaining a successful business.
- Season Six Teaser: Isabel provides a glimpse into what to expect in Season Six, including discussions on best practices, book recommendations, and strategies for success.
As we celebrate the 100th episode, Isabel Alexander expresses deep gratitude for the audience's support and looks forward to continuing the journey of growth, empowerment, and lifting each other up. Stay tuned for an exciting Season Six and keep rising!
About the Host:
 
Isabel Alexander
Your Next Business Strategist and Transformation Catalyst
 
Dynamic, a self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic, and a conscious choice to thrive rather than survive, Isabel Alexander cultivated an award-winning, $10+ million global chemical business and grew it from dining room table to international boardrooms.
Isabel’s strengths include the ability to initiate and nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.
With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor, and a role model. She believes in sharing collective wisdom and empowering others to economic independence.
 
Founder:
Lift As You Climb Movement (www.facebook.com/groups/liftasyouclimbmovement)
and
Chief Encore Officer, The Encore Catalyst (www.theencorecatalyst.com) – an accelerator for feminine wisdom, influence, and impact.
also
Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (www.IsabelBanerjee.com)
LinkedIn: www.linkedin.com/in/isabelalexanderbanerjee/
 
Thank You for Listening!
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