Episode 60

Genevieve Piturro - Purpose Passion Pajamas | LAYC60

What do Genevieve Piturro, Mary Tyler Moore, and Oprah Winfrey have in common?

Aside from impeccable fashion style and passion for great shoes, each of these current day icons pushed through personal and professional challenges and past stereotypes, to change status quo and leave enduring, positive impact on many lives.

As a successful TV marketing exec, until an inner voice challenged her focus, Ms. Piturro found the answer to her true purpose in a simple question from a six-year-old girl, in an emergency shelter. 

A true SHEro, she leapt from a corporate ladder to establish a national non-profit that delivers millions of new pajamas and children’s books to youth in distress.

Genevieve is the author of Amazon best seller; Purpose, Passion and Pajamas: How to Transform Your Life, Embrace the Human Connection and Lead with Meaning.

She has been featured on Hallmark’s Home & Family, Huckabee Show, OPRAH, TODAY, Good Morning America, The Early Show, CNN, Fox & Friends, O Magazine, Forbes, The Wall Street Journal, Parenting Magazine, and many others.

After 20 years leading the Pajama Program, Piturro expanded her impact with Purpose ACER programs, as she coaches leaders how to align culture and goals with human connection.

Genevieve Piturro, an in-demand speaker, is recognized as an authority on Purpose and The Human Connection. Her motivational talks inspire individuals to listen to their heart-voice and pursue their passions. 

A graduate of Fordham University, Genevieve lives in Irvington, N.Y. with her husband, Demo.

https://pajamaprogram.org/our-story/

Pajama Program is a national 501(c)(3) nonprofit organization that promotes and supports a comforting bedtime routine and healthy sleep for children to help them thrive. We provide new pajamas and storybooks, sleep health education, and caring connections to ensure that children facing adversity—including low family income, housing insecurity, and family instability—have the tools they need for better bedtimes. 

Since 2001, Pajama Program has delivered over 7.5 million Good Nights for Good Days. 

Pajama Program provides information, materials, and support to children and their caregivers through a national network of volunteers and partnerships with 4,000 community-based organizations across the United States, including Puerto Rico. Pajama Program also provides local programming in New York City, Atlanta, and metro-Detroit.

FREE GIFT FROM GENEVIEVE

Visit Genevieve's website and read this blog to help "Find Your Pajamas" - Four steps to help you identify how your PASSION can become your PURPOSE

https://www.genevievepiturro.com/post/passion-4-purpose-steps

Order Genevieve’s book Purpose Passion and Pajamas and order multiple copies as gifts for others looking for their “Pajamas”

More about why we long to find our purpose and How To Create Impact From Your Passion

Episode 59

Having a Vision for how you feel as you live your purpose and create your legacy makes it easier to stay the course and here's the course to help make it happen!

More cool chicks to learn with and from - check out the Old Chicks Know Shit podcast with host Jennifer Arthurton

WYTAYBA - see the TEDX What You Think About You Bring About by Blaine Oelkers


About the Host:

 

Isabel Alexander

Your Next Business Strategist and Transformation Catalyst

 

Dynamic, a self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic, and a conscious choice to thrive rather than survive, Isabel Alexander (Banerjee) cultivated an award-winning, $10+ million global chemical business and grew it from dining room table to international boardrooms.

Isabel’s strengths include the ability to initiate and nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor, and a role model. She believes in sharing collective wisdom and empowering others to economic independence.

 

Founder:

Lift As You Climb Movement (www.facebook.com/groups/liftasyouclimbmovement)

and

Chief Encore Officer, The Encore Catalyst (www.theencorecatalyst.com) – an accelerator for feminine wisdom, influence, and impact.

also

Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (www.IsabelBanerjee.com)

LinkedIn: www.linkedin.com/in/isabelalexanderbanerjee/

 

Thank You for Listening!

It means so much that you listened to this podcast! If you know of anyone else who might find this show valuable or entertaining, please share it on your favorite social media platform.

If you have questions about this episode, please send me an email at Hello@TheEncoreCatalyst.com

 

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Transcript
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and I am beyond excited about the possibilities of this conversation.

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So excited that I've already flubbed my own introduction a couple of times.

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So, um, that may or may not stay in the outtakes.

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I don't know.

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It depends.

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But let me just set the stage with, there is just so much possibility that I'm

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bubbling over with joy and excitement and anticipation about where this conversation

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is going to go with a new friend, and I'm thrilled that she said old friend.

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In our conversation, Genevieve Piturro...

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Who is the author and the inspiration instigator behind a book that I

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have already consumed twice, it's called Purpose, Passion, and Pajamas.

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If you are watching any of this on YouTube, you're going to see the cover of.

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Just over her shoulder, but also in our show notes today, don't worry,

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we're gonna have a link there for you to go and get it immediately

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cuz you're going to want to have it.

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And I'm also going to be fairly confident that you're going to wanna

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buy multiple copies like I do to give to friends and people you care

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about who are in the space that I am.

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and I know many of you in my orbit are of, okay, what's next?

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What now were baby boomers that have lived a life packed with lots of

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activities, lots of to-dos, been directed and scripted on what is the right

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thing to do to be considered successful in our lives, and then we come to.

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Juncture where it's okay, now you have some time to make some choices for

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yourself, whether that's um, of your own choice or you are forced into a major

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transition in your life because of the.

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End of a career or the end of a relationship or just the

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end of, I'm so done with that.

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I think I've given it all, and I'm ready now for something else, a purpose.

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So I mean, couldn't be any better way to position this conversation

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that is introduced to you, Genevie.

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And let her share her story of how she went from that badass, successful

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corporate career woman to the inspiration, the founder of an organization that's

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had an impact on hundreds of thousands, possibly millions of young lives.

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and now is changing older lives like mine, older souls, to give us some ideas

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on what is our passion and how do we translate that into a purpose and how

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does that become the legacy that we not only leave, but actually live today.

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Enjoy it, influence it, increase its impact.

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Genevieve, welcome to the Leftist You Climb podcast.

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I'm so honored to introduce you to my world.

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Thank you, Ms.

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Belt.

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Thank you for this invitation.

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I know we're gonna have a great conversation just from the few

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minutes we spent before we went live.

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Um, well, so I set it all up a, a little without giving too much away.

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Um, and also let me just say, Your book is already thumbed and

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Oh, look at that.

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highlighted and posted notes, and I have gone back over the pages.

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I'm using your book now also for my morning pages Prompt.

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I just flip a page, open it, and I'm journaling because

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I'm, I'm still my, on my own.

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And you know, as much as I think I'm really special and unique, I'm not, I

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know there's millions of baby boomers that are on this path with me of figuring,

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okay, so really what do I wanna do now?

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And even if I allow myself the freedom to big as to dream as

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big and wildly as I choose.

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, I'm terrified at how do I start, how do I get there?

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And it's your story that I found comforting in that I could see how it's

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possible for me and others to get there.

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Uh, but because you've created a guidebook,

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Oh, well I'm glad.

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I'm glad you feel that way.

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I'm glad you feel that.

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Very much so.

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Alright, so I'm doing all the talking.

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I want everybody to hear your voice, your words about, um, how this began.

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And they have to get, they have to buy the book to get the whole damn story

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and to feel the emotion that I feel every time I think about how that began.

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But give us a little preview of the book.

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Sure, sure.

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And.

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, please let me say we are all, you are special and unique.

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We, we all are.

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It took me, you know, 30 plus years to believe that, and it's only because I got

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to a point where I looked back, um, and, and I'll, I'll tell you what happened.

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You know, I always wanted to be in the entertainment

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business and I always wanted to.

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Single and a woman in a man's world in the entertainment business in a great city.

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And luckily for me, New York City was, was right here in my backyard,

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but it was very hard because I was the first born of a very traditional,

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in a very traditional Italian family.

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Father, literally off the boat from Italy, came to make a good life for himself.

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You know, his father and mother planned for him to come here.

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He came with his father.

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He's 15th met my mom, who was an American Italian.

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and they planned to raise four traditional Italian kids, and I was the first one.

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So of course I learned quickly that their dreams for me included going

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to college, but also get married and have kids, which to me, I didn't

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know how you could do both back then.

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So I didn't think that was my path, and it was really hard to tell them

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that I wanted to work in New York City.

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I wanted to leave the house, get my own place as early as I

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could in the day of graduation of college and work in Manhattan.

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So there was that rub there, which I think is common for so many of us, at least

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back, you know, 30 years ago when we were.

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of us, I won't say, all taught, get a job, get a job, get a job, get a good job.

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Make the money, get security.

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I never heard anyone ask me, what's your passion?

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Find your passion.

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We all have a purpose.

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Do you know what yours is?

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Find some time to think about it.

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Never.

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It was, you know, and I had it in my own brain.

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Find a good job, find an exciting job.

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And I did.

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And I loved my job working in TV in Manhattan, I.

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I was Mary Tyler Morris, Mary Richards.

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That's what I wanted to be for any of those who watched Mary Tyler

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Moore's show from the seventies.

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I wanted to be her.

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Yes, the hat off Minneapolis.

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So I did everything, you know, to follow in her footsteps.

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And for 12 years I was living that life and I loved it.

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I was traveling.

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I had a good position as VP of marketing and the television syndication world.

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I owned my own co-op.

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I was single, I had girlfriends.

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I did all those fun things.

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Mary did, you know, didn't have quite the wardrobe, but I was working on

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it, and, and it was such a crazy life.

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I thought it was exciting.

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wasn't until quiet afternoon, which was rare when I was alone,

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that I heard a voice in me.

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And, and of course I've learned it was my voice, an inner voice ask me a question.

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That literally changed everything.

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And I heard the question in me, and I, and I, I'm gonna say, wasn't in my head.

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It was in my body, in my soul.

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And it asked myself, asked me if this is the next 30 years of your life, is this.

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and it stopped me cold.

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And within seconds, Isabel, I knew something's missing.

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I had been running so fast as so many of us do that I wasn't feeling anything

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except that frenetic energy that we might say is enthusiasm and excitement.

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And of course, looking back, that's what it was, that crazy

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energy that I was absorbed in.

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and when I thought about what could possibly missing, because

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I answered myself quickly, no, 30 years, I don't want it.

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I don't want this life.

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After I got over the initial shock of saying no, I realized one of the things,

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a family that my family and my parents really instilled in me was missing.

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I had them, of course, and I had sister, sister and brother.

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, but I didn't plan to have my own family, and I thought I would love to find a

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way to bring children into my life.

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And of course, I couldn't imagine how at that point, then I thought, you know, I

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saw this awful news report about a child being taken out of a place that was home.

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In the worst way by those who loved him, and the police brought

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him to an emergency shelter.

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And I knew this wasn't the first time I had seen a story like this,

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and I called the police and I asked, where do you bring these children?

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Something in me said, these children might be a place where

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you could bring love and comfort.

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Never did I think, well, I would get in rece in return, but I can tell

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you I have received more than I have.

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From those children who you would think had so little to give.

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But when I called and asked if I could come and read to the children

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in these emergency shelters at night, I was welcomed in.

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That was over 20 years ago.

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It's not so easy just to say, hi, I'm a nice person.

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Can I come and read in a shelter?

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But thankfully, I was welcomed in and I would read at night children's

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story books that I would bring in my, I was in my business suit after

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work, and I'd go and I'd sit on the floor of, of an emergency shelter.

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Dozen or so children that were brought in that day, you know, and they just

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needed the kids to be settled and quiet because they were being processed and

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they had to do a lot of, you know, background work to set up what the

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next step would be for these kids.

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And it was such a, a silent hour, 45 minutes.

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, they didn't say anything.

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Some of them were crying.

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I could tell by what they were wearing and how they looked that had been traumatic.

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Whatever it was, was traumatic, right?

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So I did this week after week, sometimes twice a week.

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Different kids.

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I never felt more grounded.

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Now, granted we didn't talk because.

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they were just not in a place, you know, to, to have a conversation.

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And I didn't have anything I could say except just to be present with them.

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And I felt so grounded.

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I was for the first time in my body and I felt connected to these children.

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And one night after we finished reading, I was finished reading to them.

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I followed to see where they were going to sleep at night in the shelter.

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And the staff were wonderful and.

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Let me follow.

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And I followed them to a room where they brought the children, which was

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equally bare as Bear is the one I had read to them in couple of futons and,

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and beds and single beds and cots and huddled together on some of the surfaces.

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And there wasn't anything for them to change into.

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Some of them had clothes that were tires soiled, but there were safe.

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I knew they were safe and I knew the, the staff cared, but it was always

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an emergency situation, you know?

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So they were prepared as best they could.

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and when I stared at this scene, I had these memories of my mom at my

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bedside, my sister's bedside, my brothers, and I heard the giggling

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from my, my room, my brother's room.

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My sister and I would be begging my mother for more stories and of course

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snacks and laughter and hugs and kisses, and we were in pajamas of course.

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and that's what stood out.

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These children were in these clothes that were so uncomfortable, so tight,

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so dirty, and I just, I kept thinking, how are they gonna fall asleep?

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And my heart was breaking, watching them trying to get comfortable.

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And as they were, the staff were bringing me back to the door to leave.

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I turned and I said, can I bring some pajamas next time you think?

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And one of the staff said, that'd be so nice.

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No one thinks of.

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And I knew that they were doing their best to keep this kids clean, but there

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wasn't enough ever could be enough to take care of every child that walked in.

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So I brought pajamas the next week.

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I was so excited with the books.

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And that night I read the stories and I started to hand

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the children their pajamas.

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And I had so many, cuz I didn't want any child to be left out

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and boy, a girl the right size.

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So I.

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Pulled a pair of pajamas and, you know, hand in the mouth with a smile and

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a, you know, I couldn't touch them.

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So I just tried to gently, you know, give them the pajamas and they took them and

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went into the other room with the staff.

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But there was one little girl who was so, so afraid of me, of anything to

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do with me, and I tried to give her a pair of pink pajamas and she just

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backed up and she said, no, no, no.

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And she shook her head.

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but she wanted to watch me give them to the other kids.

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But every time I tried to give her those pink pajamas, she was too frightened.

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So she watched me at the end of the evening when the other children

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had taken and taken into that room with the pajamas they did take.

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I tried one more time with her and I gently kneeled in front of her and I.

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Tried to talk her into touching them how soft they would feel, how they were pink.

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And she had a little pink in her, in her shirt that was dirty.

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And her pants were so short and her shoes were so big.

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Her sneakers and her pigtails were lopsided.

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And I just tried one more time and I just said a prayer.

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I said, I don't you wanna take your pajamas, I'll fit you.

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You could keep them.

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They're so soft.

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And she leaned in and she whispered, what are pajamas?

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What are.

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and I didn't, I, I, I mean, I did not think I heard her

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right, but of course I did.

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She didn't know what they were.

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And I explained to this little girl what pajamas are, and half of me was saying,

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I can't believe I have to explain this.

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This is the worst thing in the world.

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And the other half was trying not to let her see that she rattled me for

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fear that she thinks she did something wrong, and I spoke her even more.

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So I explain.

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that she could have, wear them to sleep, how soft and how

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good she'll sleep in them.

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So she took them and, and they went into the other room, and as I got up, I saw

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her peek out with the pajamas on and she gave me the tiniest little smile.

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And, and that was it, Isabella.

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I, I, that was it.

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I was done with life as I knew it.

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And all I wanted to do was make lists of all these.

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And just buy pajamas and, and tell the whole world, you know, I need help.

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And it, it was just life changing.

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I mean, totally, totally life changing.

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I, I could never have imagined that that could happen to me.

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I think a million thoughts are going through my, my mind, but what is

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coming to the forefront is that for anybody who's listening to what you

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just said, . I hope that you get that.

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It just, it comes and gets you Um,

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does.

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Yeah.

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I love to be open and.

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Allow it to take you.

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And, uh, I, I know that took courage and it must have defied a lot of logic and

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conversations because obviously you were a, uh, pragmatic, practical, successful

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corporate woman on a track that you chose for yourself and all these things.

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And then suddenly out of left field, the universe goes genevie.

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. This is, this is what you do, this is who you are.

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This is why I, I, I was, as I say to my clients, don't worry.

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You know, reinvention doesn't have to be as frightening as intimidating

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because you're not starting over.

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You're not starting from scratch.

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You're starting from experience.

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and you already had a lot of experience that you didn't realize at the time was

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going to help you with the skills and the abilities and the connections, right?

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Uh, yes, that's true.

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That's true.

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And, and like I said before, you are special and unique and your

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purpose finds you, or you meet at, at the right time is looking for you.

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You're looking for it.

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Yeah.

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And you, you may or may not, you may have an England, a lot of people

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have an England, they're afraid to trust that and they stay with

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the, you know, the sure thing.

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But, um, you don't always, you can't imagine what it could be.

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You just have to be.

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this is like, again, a gift from you is.

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, um, building the confidence to trust yourself is the, that's, that's the

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only way that you're going to get from that little inkling of an idea or an

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encounter as you had to, um, to your purpose, to passionately bringing it to

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life and, and making it whatever it is.

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And it, it doesn't have to start gigantic, right?

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You start very small.

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I started just me.

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I didn't tell anyone, you know, as much as I wanted to tell everyone, I, I didn't,

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because when I started thinking, what do I tell them, it didn't, there wasn't a way

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that it sounded, um, you know, like a s.

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Semi smart person would sound, it sounded ridiculous.

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And you know, in my book, as, as you know, you probably read this, the story

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of what happened when I finally did take a chance and, and tell someone wasn't good.

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So it set me back, you know, but, but more about that another time.

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Yep.

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And that's another conversation that we could have with everything, uh,

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and everyone about along the way.

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Um, not everybody, uh, Wants to see you change and grow in this way

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because it's unsettling for them.

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Uh, and we can go deeper into, into that, but I'd like to just continue on

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because I think there's just that moment of, of comprehension for me when I was

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reading the story that that little girl.

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Did not have in her life experience yet or her vocabulary, something

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that most of us take for granted.

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Pajamas, something clean and comforting to sleep in, and perhaps.

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She didn't have anything that was actually hers new and meant to make her

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feel special and seen and recognized.

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And you, you gave her such a huge thing that night.

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But I could understand why she would've been reluctant in the beginning because,

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um, you know, perhaps gifts in the past were attached to executive experiences.

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Yes.

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Um, so thank you for your wisdom and that moment of going gently with her and, um,

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You know, I, I didn't, what you're saying is, is, is so true.

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Um, but I didn't know to trust anything.

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That's why I think I try to, to teach and help other people to

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know that it's one step at a time.

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If you, if you understand this is coming from a deeper place and maybe

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you've ever come from, then try to understand that you're being guided.

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Yes, it's, it's up to you to take the action, the inspired action, but

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you don't have to know everything.

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And that shouldn't stopped you because it could have stopped me.

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I don't know.

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I honestly don't know.

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Looking back, and I've written it, How I got from sometimes D to E, you know,

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I could get from A to C, we probably all get, get from, you know, A to C,

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but it's getting in the middle, getting to the next step when you've got so

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much on the line cause you've invested so much that getting from, you know,

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letter M to N is a huge leap of faith.

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Maybe financially, maybe, you know, cause you have so much to lose

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already and you have so far to go.

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There's just faith in yourself, and as I always say in the

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universe, it's your silent partner.

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Yes.

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And I, she said, again, I love how you break it down and make it

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so relatable and understandable.

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You're right from A to C, most of us would.

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allow that to happen.

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There's a lot of resistance and, um, you know, obstacle setting

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that many of us will do to go a little farther up the alphabet.

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And you're right, you don't have to know, um, you know, the, the NASA

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example, you don't know how to, you don't have need to know how to get to

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the moon, just get there and then, you know, reverse engineer the process.

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Or Steve Jobs would say like, you know, the dot, the dots

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don't connect going forward.

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They only going backwards, but not, yeah.

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So there's a whole aspect around that, about building that confidence

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and trust and, um, wanting to change.

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Right.

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And you, you wanted, you allowed that something was missing in

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your life that you wanted more of.

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Not that you wanted to jettison everything that you.

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At that point, but there was something more, and for us to be

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able to step outside the um, The script that we grew up with about

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what's appropriate at what time?

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You know, I'm, I'm, um, you know, I'm in the, on the second half of my sixth

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decade and it's like, well, the script that they handed me before, my Manuel

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said, by this age I should be starting to contract and think smaller, less risk.

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Right.

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Right, right.

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Uh, and I, I got to that stage and went, I don't like it here.

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This doesn't feel like I thought it was supposed to, that

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wasn't what I was expecting.

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Not that I really thought a lot about it.

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I just believed the paradigm that was handed to me.

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And, um, so like you, my, my moment was the day I woke up and said, Who am I now?

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That's amazing.

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And yours was?

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This is the next 30 years of my life as.

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Yeah.

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Yeah.

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All

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Your goals change too.

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I mean, right.

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Your goals change.

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That's a, that's a big adjustment.

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and, uh, accepting that not only is that okay, but it's actually rather necessary,

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Mm-hmm.

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Because when we set goals, that's who we were at the time.

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We, you know, we had those values, we had those experiences, uh,

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resources, but then stuff changes.

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Yeah.

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And we also had other people in our ears.

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You know, you're younger, there are a lot of influences and until you get to

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a certain either age or experience or distance, they, they've got your ear.

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Yes, I, uh, understand that, and it's not always a comfortable place to be

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in, to figure out how you can't, you know, get rid of everybody in your life.

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Uh, but how do you reprioritize their influence on you and,

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um, how do you continue to, um, love them for who they are?

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and the, the role that they have played in your life, but make

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space for bigger influences.

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And, and so that's what I like about your, um, so maybe just jumping ahead and, and

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sort of giving a little sneak peek for everybody after, uh, creating, building

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the foundation, which took a long time and a lot of hard work on your point.

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I'm wearing out a lot of great shoes.

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Then you went on to do something even more influential, and that is to help

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other people figure out, um, what their purpose is, what their passion is, and

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Well, while, right, well, while growing what I called pajama program,

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um, lots of, um, mysterious ways, the name came about and it's in the book

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and one step in front of the other.

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And, you know, telling.

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Telling people and getting the courage to do certain things.

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And in a lot of mishaps, I'm very honest in the book, you know,

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running up the credit cards was not the best idea I ever had.

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Um, but, you know, I was blinded, blinded by these what I wanted to do, so I.

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I group pajama program for 20 years now, 40 some chapters around the

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US and over 7 million pajamas and books to, to children who need them

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and, you know, preparing them for a good night, for, for a good day.

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Their, their sleep is important.

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And I, from that first day, I couldn't imagine how they could even fall

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asleep, nevermind, not have a nightmare sleeping under those conditions.

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, it's, um, it's all about the children and, and that precious bedtime.

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And what happens then determines the day they're going to have tomorrow.

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So that, , I was executive director for 20 years, and of course I'm the founder.

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And, uh, all through that time, people would ask and have, we'd

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have conversations a little bit like what you and I are having,

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Isabelle, how'd you do it?

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How can I do it?

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You know, and people would confide in me tell me that, you know,

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they are, uh, an accountant or they are an attorney or something.

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And you know, really they wanted to be a musician or they always loved to

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play, you know, a, a sport or something.

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And.

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I thought, oh, what are my chances?

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You know, this is much more secure and otherwise my family,

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you know, is in the business.

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So I started to hear a lot of people's secret desires about what they

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really felt they wanted to do, and I started to help and mentor and, and

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speak about this crazy thing that happened with me in this question

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that started at all about 30 years.

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And so I realized after 20 years and never imagining pajama

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program would grow as it did.

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But thankfully thank God it did.

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I decided to to write the book cause I could never find time to write it

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while I was running pajama program.

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So I wanted to write it and I wanted to speak, not just have individual clients,

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which I do have to help them take the next step into their real purpose, but also to

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help inspire people who are part of teams.

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Companies, large organizations, to find purpose in what they're doing,

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to find purpose within their team.

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Meet the goals as as a team player to help the leaders communicate the

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purpose of what they're doing and how it makes a difference, not just,

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you know, get to the bottom line.

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And I didn't know that Covid was going to be right there.

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And purpose was going to be the word after pivot.

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The P word after pivot.

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You know, another example to me, you know, when I get down, all of, you know, COVID

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was so hard and um, it's another example.

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If you relinquish the tight hold you have on controlling everything.

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All these mysterious signs come from the universe and people appear in your path.

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And I started to teach and speak on what I felt were the two pillars that

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got me knowing nothing about nonprofit.

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How, how it, it helps us get to success and the two pillars are, are

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purpose and the human connection.

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And there are so many stories in my book and I could relate so many

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more on how it, it's not the power of one that changes anything.

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It's the power of one another that moves mountains and moves people.

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And that's, those are the pillars, the human connection and finding and leading

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with purpose that make us individually successful and make our company success.

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Thank you.

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Introducing that very, very powerful guidepost.

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The power of of one another, because that, that was a wow for me.

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Also in reading and thinking absolutely posi, positively going,

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trying to go alone in your life.

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You can go pretty far, but if you really wanna go farther,

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as they say, you know, travel.

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Travel with others, and being open to knowing that.

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Uh, other people have strengths and resources and abilities,

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uh, that compliment yours and drawing those people in.

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I, I, I was very, um, really tuned into that.

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That was like a, a radio signal that went up for me in the book as well,

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to say, yeah, remember this, starting to figure out who you are now.

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And why your life matters, or what you want to do next, who you want to become

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next doesn't have to be so scary if you're not traveling that path alone, that you're

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very carefully curating and nurturing the people around you that you need to learn

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things from and who are willing to, in my vocabulary, Lift you as you're climbing.

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Um, and so that, that was so really, really cool.

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I, I also was very, um, in chapter nine, you talk about the maybe more of the

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organizational structure of creating your, your passion project and, and having a,

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a vision and a mission mission statement.

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And I went, ah, you know, put it in a business context.

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Yes, of course.

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And then that sets you up for.

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Okay, this, these are the steps, right?

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This is what we need to do next.

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And taking that action, as you said, and who, who are the whos that you need

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around you to accomplish the hows, right?

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Right, right.

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And why I always encourage my clients and, and others to reach out because you'll

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be shocked at how many people will want to help and will answer your, your call.

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If you're sincere and you are passionate and you're enthusiastic

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about what you're doing, and.

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also, you have to know that just mysteriously the right people will

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just pop up, will come to you.

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We'll find you when you are reaching out.

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It's just the way the universe works.

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You know, it's another universal law.

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So as long as you are reaching out and you're putting out what you need, whether

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it's in a prayer, whether it's uh, you, if you write down, you know, every

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morning, the 10 things I need today, people, the right people will find you.

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Because when you are on purpose, you're on a.

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and everybody has a path, and those who are, are on their purpose, that meld

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with yours, that where they can help.

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They find you, you find them, you find each other and

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there's no way to explain it.

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Um, it's just something you have to see and you will see, and then

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you'll believe more and more.

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All right.

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Well, one of my favorite things is my pre sunrise walk.

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Hmm.

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I really do enjoy getting out, uh, so that I'm at a certain point on the

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lake, uh, when the sun is rising and when I'm, you know, um, Batching my

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activities and, and really making, taking advantage of that selfish time for me.

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I'm also listening to Audible books, and this morning there are no coincidences.

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Or

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Right.

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this morning I was listening to Mel Robbins, the High Five Life.

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and she was talking about the reticular activating system, the

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ra, which is a part of our brain.

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She describes it as like a hairnet of neurons that are, in her words,

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the bouncer for what our brain lets.

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Because we are being bombarded by data constantly, right?

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And whether that data is information or people or relationships, or visuals,

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whatever it is, we actually have a scientific proof of part of our brain.

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Everybody has this, you know, you don't have to be, you don't have to be Oprah And

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we'll drop that one for a conversation.

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We all have it, that we have health from our brain to make us

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aware of what's already around us.

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And so when you are attracting those people to you, those resources, that

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information, that knowledge, that you, because you are part of my journey

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of, I wanted help to figure out.

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I have a dream, I have a passion to build the Lift As You Climb Foundation.

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And I was, it was so big that I thought, I can't do this.

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I don't know how.

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And then when I started to think about that, say to my brain, it's important

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to me that I figure out how to do this, that I, that I am confident that it is.

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To live the stream and make it be my legacy.

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Bingo, you come into my orbit, my awareness, uh, because of a podcast

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I randomly listened to one day.

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Thank you.

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Jennifer Arthurton, old Chick Shit podcast.

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but that link also in our show notes.

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Um, so it isn't random woo, woo, uh, anything.

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It's not good luck.

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It's not just you get it and I don't, we all have this ability once we say,

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Hmm, this is what I'm interested.

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Now be careful.

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It can work the other way because it's, uh, as, as

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someone else I admire very much.

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Um, said what you think about, you bring about, I'll put the link

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in that, in the notes as well.

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, uh, it's the same work way, works for, uh, the, the res.

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So thinking about what could go wrong or what could go right,

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whichever way you're gonna get it.

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I agree.

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thank you for letting me take you on my morning walk for a moment.

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Now we're back to the studio.

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Okay.

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So I, again, there's just like a lot, there's a lot of context in the book

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about how you got from what are pajamas and that young girl who changed all

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of our lives because of your book to.

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Knowing that this was something bigger and that you couldn't just keep maxing

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out your credit cards and taking up all your personal living space with anything

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that you could, uh, get donated to.

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How the heck did you get on the Oprah Show and get.

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Oprah on your team because Oprah's been on my vision board for a long time, so.

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Yeah, she was, she was on my vision board.

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My husband teaches meditation.

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He's, uh, very spiritual.

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Um, I met him the very beginning of this whole journey, which was also a sign.

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Um, and because you could see how in, in the book you could read Helen's

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book, but, um, you know, he, he asked me one day what would change

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everything, you know, in the middle of my struggle in the first couple of years.

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And I jokingly half jokingly said, you know, getting on Oprah and he.

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Come on, let's work on it.

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Let's visualize it.

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And I didn't know what that meant.

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I didn't know a vision board.

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And I said, yeah, right.

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Everybody wants to get on Oprah.

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And it happened and they, I was in the middle.

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I, I was by myself and I got a call and the woman said, hi, I'm so-and-so

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producer on the Oprah Winfrey show.

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Do you have a minute?

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Of course, I have a minute . I stayed somehow miraculously poised

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and answered the questions like a semis smart person because half of

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me was screaming out loud in my head.

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Trying to, yeah, muck it up for the other half of me that

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was trying to stay on track.

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And over the course of a couple of weeks, they called with more questions

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and continued our conversations.

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And I didn't tell a soul, not my husband, nobody.

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I just didn't wanna jinx it.

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I just wanted to wait.

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And if nothing had ever happened, then it was a secret I held forever.

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And if it was gonna happen, then of course I could tell the world.

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, they, they said, you, you're gonna be on.

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And it was, it was incredible.

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And, and I won't spoil it.

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So for any of your viewers or listeners, if you just Google

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my name on Oprah, you will see.

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And it is quite a surprise.

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And they aired it three times.

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It still aired and a snippet of it was in her final show.

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So it's just watch it because it's just a human interest story about connecting.

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Heart to heart.

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It's, it's just, that's all I'll say.

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And, um, I'd love to hear if anybody washes it, what, what they think of,

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you know, just email me on my website.

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I'd love to know, but it's just, it's nobody does like Oprah.

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I have only red clips, but.

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Now I'm definitely, I'm, uh, I'm gonna find

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Watch the segment.

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all in because it's so fabulous.

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And, and I, um, I really, I mean, again, I, I, you're,

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you're right about you attracted.

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The man in your life who brought that element into you?

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The visualization, the understanding that it is possible to manifest something if

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you believe it, see it and achieve it.

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I, I create, I have a, I created this process for myself.

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Uh, throughout my lifetime without knowing that it was called a vision

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board because I was the the single teen mom who didn't have much of anything.

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And after my son was in bed at s uh, asleep at night, I would

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sit with the, do you remember the Sears Christmas Wish book catalog?

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I remember Sears catalogs.

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I don't remember that they had a wishlist.

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Okay.

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I don't know if it was just a Canadian thing or not, but at Christmas time,

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they came out with this extraordinary, it would be like Oprah's Magazine of all the

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favorite things and beautiful photography and, you know, uh, very coed people and

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scenes and all the best new toys, all the Fisher Price stuff, all that stuff.

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And I would sit in bed, uh, in my shitty cold.

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Basement apartment and go through those pages again and again.

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And I would fall down the corners and I would put, uh, markers in the

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pages, and I would draw circles around.

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I'm going to, when I have enough money, I'm gonna get that for us.

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I'm gonna buy that for, oh, this is what our dinner table will look like.

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Yes, yes.

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And I did that, uh, night after night because I didn't even.

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Television or cable or anything.

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Back then, I was only 16.

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And um, heck years later I find out this is a thing.

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This is visual a thing.

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As a name, right?

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Yeah.

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But, and it, and, and I can tell you that, um, very, very much,

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maybe all of what I, I long def.

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Manifested.

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Yeah.

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Came maybe, you know, it's not exactly in the same form, but

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similar this or better kind of thing.

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So over the years then, as a business owner and learning the

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process of strategic planning and still, you know, recognizing how.

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Impactful, uh, visualization was in my life.

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I created an online program called The Visual Encore Plan, and taking all of

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the elements that we're talking about, you know, touching base with your values

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and what's your purpose now and what do you want your life to look like, and

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who are the people you wanna have in it.

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And what is your mantra, your, your.

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Uh, theme for that period, like the one I'm I'm creating right now, my, my

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word for the year, my theme is tune in.

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Uh, because I, I'm aware that I, I've, I've been kind of, uh, a little staticky

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in the past year and, and kind of flipping channels and stuff, and I, it

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hasn't given me the life that I wanted.

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The experience that I wanted.

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And so I thought, okay, that's it.

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I'm dialing in.

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That's great.

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That's, that's a great adjustment, shall we say?

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Yeah, I know.

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I'm always adjusting.

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That's great.

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Brilliant.

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Thank you.

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Alrighty.

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Alright, so, because I wanna keep you forever, but I know that you have other

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people and other pajamas to handle.

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I, I would think, you know, this all is very.

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Exciting and I hope inspiring to people who are listening to, to, if you don't

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have an idea yet, to just know that.

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It's possible, and people like, people like myself and many, many

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others, you don't have to be Bill and Melinda Gates to start a foundation,

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to start a movement to help build a charity or to give back in any way.

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It doesn't even have to be a registered nonprofit.

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Uh, or you know, something that, um, Uh, it, it, it just, it has to be something

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right to start to have a purpose in your

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Yeah, and I, and I say this all the time.

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Having your purpose doesn't mean having a nonprofit.

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It doesn't mean it means do and make a profit at what you love to do.

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There are plenty of people, you mention Oprah, nobody's on purpose like that

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woman, and I think she makes a profit so.

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Find what you love and you know, I worried, of course about the money.

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I mean, I was in a bad situation.

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I was worried about it.

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Who would ever think I could never figure out how I could ever pay my mortgage

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handing pajamas to these children?

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I didn't know what a 5 0 1 is.

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I didn't know, you know, what could happen.

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And I worked with people all the time.

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If you bring your purpose into your life, whether it's a jump or, or a.

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It will change, it will change your life.

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So if you have a, a good job that you like, but it's not your purpose and

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your purpose is singing, let's talk.

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I invite anybody to, you know, I always give the first hour free an hour

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and a half, whatever you need, just to talk it out so you're not alone.

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And it's, there's so many ways to bring that passion, whatever it is into your

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life, that changes your outlook on life, and your job becomes brighter

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because you've allowed yourself this freedom of expression with your purpose.

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thank you cuz you just sparked another thought.

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You don't have to wait till you're retired.

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you don't have to leave one thing entirely.

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And as you say, jump over here.

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You don't have to go from, uh, rooftop to rooftop and leave everything behind you.

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Start where you are.

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Yeah, absolutely.

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You know, I call it a slide.

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Yep.

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Slide.

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I love

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It will change everything.

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It's like giving yourself a gift that you have shut away in a dark closet with.

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, you know, dust and cobwebs, and it's depressing and sad to you when you think

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about what's hidden in that closet.

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Never seen the light.

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And when you open that closet and you slide it into your life and

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even a small way, the sun comes out.

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It's amazing.

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It's amazing.

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It is amazing and I, and I see.

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It's what?

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It becomes a ripple effect too, cuz they think about, you know, that

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decision for you that day to take the pajamas and to begin there.

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How that's rippled out and affected so many others in their lives.

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In fact, I, I think I recall reading in your book, um, some statements by people

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who had been affected by somebody taking a moment in life to recognize them, to make

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them feel loved, to make them feel worthy.

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And then how they took that and paid it, not only forward but magnified it in life.

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And we just never know.

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But if, if we don't do anything,

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there's no sound.

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There's no effect, right?

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Right, right.

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You don't know who you've touched.

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I mean, it's all around us at this season, but it's a wonderful life.

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You know, you don't know when you, you know, when you start your life, the

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people that you are going to impact, the smallest in the smallest lanes that

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come back just when you need a hand up.

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Amazing.

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I, um, I would very much like the opportunity to have you come back again

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and again because I think we've just unpacked the tiniest bit of the confidence

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and the process of doing something in your life that makes you feel validated

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and worthy and like your life mattered.

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And if you think that's too selfish, then think about if you don't, who

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else will not be affected by that?

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And to begin and to do that going forward now, for sure.

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We're gonna put everything in the show notes about where people can find you and

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follow you and get the book and read it.

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vision boards and, and really get started on this incredible next 30, 40,

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50, whatever, even if it's five minutes of your life, just make it happen.

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Could you give me like one or two or three sort of just do this

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to get started ideas for people.

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Um, absolutely on my website, genevieve pitaro.com.

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Go to my blog.

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Um, a year ago I did post something so that I could help people.

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and it's, um, I believe the blog is called Four Steps Purpose.

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And it is an exercise that I do with all of my clients,

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and you can do that exercise.

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Do it seriously.

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Take it seriously.

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Give yourself that 90 minutes.

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Read through, do it.

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And again, feel free to contact me if I can help.

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I couldn't ask for better.

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Thank you.

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That is truly a gift.

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It's very perfect for, for, for me because as we're recording this episode,

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it's just a couple of days before the end of a calendar year, and, um, I

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know that I have many, many more years ahead of me, and, and I am, I'm, I'm

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asking myself that question regularly.

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Who am I now?

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and more importantly, who do I wanna become next?

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So I'm going to, I'm gonna get myself a great bottle of bubbly

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Good.

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Good, good.

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and New Year's Eve.

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I think

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perfect timing.

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have a new ritual.

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This will be my new, new.

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be great.

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Let me know how it goes.

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Tell me how I can help.

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I promise you that you will know for sure and the world will know, and I

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kinda think it's something that should be an annual thing or more often.

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Right?

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I like that.

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Yeah.

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All right.

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Thank you.

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Thank you again, and thanks to all that are listening.

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Please don't, don't waste another moment wondering how to do it.

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The clues are here.

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The cues are here in this episode.

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Listen to it.

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Replay it, and share it for God's sakes.

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Share it with all the other people around you that you care about and, and

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know that all of you can make this like collective tsunami of difference in the

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world by just beginning one step at a.

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Thank you very much and we will be in touch soon and I'm gonna do,

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I'm so ex I'm so excited to hear what you get out of it and to, to talk

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about whatever you wanna talk about.

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Isabel, this has been so much fun.

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Like girlfriends talking, like old girl, not old.

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Old in, in time, not in age.

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you know, I would rather be old than not.

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Uh, and I, I'm, I'm just, you know, I have a new perspective

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and a new appreciation for my age

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aging.

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Yeah,

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the ability that I am now standing on a platform looking up and out, uh,

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that I have a lifetime, as I said.

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Not starting from scratch.

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Um, in fact, I, I, because I was that teen mom and, and had a different,

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uh, course in my, I, I didn't go to college, but I gave myself a degree.

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Well, actually someone else that I, I met along the way who really lifted

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me up said, doesn't matter if you're going to college, you have a degree.

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It's qbe.

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I said, what?

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Qbe?

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He said, yeah, qualified by experience.

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Oh good.

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Perfect.

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Yes.

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And I think for all of us, you can have that, um, you can have that degree

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and you can put that on your business card, put on your website, wherever.

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Just remember that.

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It's, it's like this degree that never finishes.

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Yeah, that's great.

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I love that.

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Yeah.

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All right.

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Thank you again, and, um, deeply, deeply grateful.

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Thank you.

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Thank you.

About the Podcast

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Lift As You Climb
Live Your Legacy; Empower Others to Create Theirs

About your host

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Isabel Alexander

Dynamic, self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic and a conscious choice to thrive rather than survive, Isabel Alexander Banerjee cultivated an award winning, $10 million+ global chemical wholesale business and grew it from dining room table to international boardrooms.

Isabel’s strengths include the ability to initiate & nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor and a role model. She believes in sharing collective wisdom and empowering others to economic independence.

Isabel Alexander
Your Next Business Strategist and Transformation Catalyst