Building Success Ladders: Matching NotForProfits with Empowering Staff | LAYC81

Isabel: 00:00:05

Welcome back everyone and I am delighted today to bring somebody

Isabel: 00:00:10

new and different and ideas possibly new and different to our show.

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Now we're all about in this family lifting, climbing, becoming

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the best version of ourselves.

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So that we, can enjoy our future lives, but also live our legacies while we're

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alive to influence the men, impact them, and having opportunities as we

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do today to be aware of the variety of causes and interests sometimes

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can be a little overwhelming.

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So it's been my pleasure in the last While to spend some time with you

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introducing people who have started foundations, movements, supported

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charities, building charities, and also talking with some of the experts in the

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area of philanthropy and giving circles.

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Today, We're going to look at maybe behind the curtain, behind the scenes

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of businesses that exist, organizations, I guess some, it's appropriate to say

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our businesses, but organizations, institutions that give us the

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opportunity to channel our giving.

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to specific causes.

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And I'm going to introduce to you today the founder of a company, co founder,

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in fact, called Charity, let me say that again, Charity Search Group.

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And with me today is Husani Bastien.

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He is co founder with his partner, Maria Yurukova and they started

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Charity Search Group to support those organizations to staff with the best

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people and ensure their sustainability and their excellent management.

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So welcome.

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Welcome today, Husani.

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Thank you so much for coming here and letting us ask you all the questions

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that are burning in our minds.

Husani: 00:02:24

Thank you, Isabel.

Husani: 00:02:25

It's a pleasure and an honor to be here.

Isabel: 00:02:28

Let's start with you telling us a little bit about how this

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concept of Charity Search Group came about, when and where that's taken

Isabel: 00:02:39

you over that period of time so far.

Husani: 00:02:42

My partner and co founder Maria and I wanted to combine

Husani: 00:02:46

our skills and our passions.

Husani: 00:02:49

We both had a commitment to helping others.

Husani: 00:02:52

I've volunteered at non profits for many years, until I co founded one in Toronto,

Husani: 00:02:57

called the Center for Human Success.

Husani: 00:03:01

The bulk of my experience has been in the technology sector.

Husani: 00:03:05

With the Masters in Information Systems, I've always tried to leverage

Husani: 00:03:09

tech in any venture I'm a part of.

Husani: 00:03:12

My partner, Maria, has an extensive background in fundraising and non

Husani: 00:03:17

profit recruitment, we decided that we could combine our skills to create

Husani: 00:03:20

Charity Search Group, a business that could help utilize the efficiencies

Husani: 00:03:25

of technology and to help nonprofit organizations find talent in an

Husani: 00:03:29

extremely competitive environment.

Isabel: 00:03:34

I did wonder about that.

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How do you today, generally in the environment, there's a conversation

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about it's difficult to find good people.

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It's difficult to find any bodies to fill positions, but in

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organizations such that you serve.

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Having really high quality people, not only high values and high standards, but

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high capabilities and have that custodial responsibility for the funds that are

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being raised is even more critical.

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So that's yay for you.

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I appreciate that.

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And I think that you also hinted a little bit about one of the other questions I

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was going to ask you about, like, How did your Lift As You Climb journey begin?

Husani: 00:04:25

It began with my parents who believed in education and hard work.

Husani: 00:04:30

My stepfather and mother raised me.

Husani: 00:04:33

They were business owners who were very busy but still found time to

Husani: 00:04:37

check my homework every night as I was growing up, much to my chagrin.

Husani: 00:04:41

At the time, and then there were countless other times where friends of my parents

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would look out for me, help me with my first job applications or preparation

Husani: 00:04:52

for the entrance exam to private schools.

Husani: 00:04:55

One time that really stands out to me was my first summer internship.

Husani: 00:05:00

A friend of my stepfather helped me to prepare for work at a local college.

Husani: 00:05:05

My job was to work on their information systems to organize their database.

Husani: 00:05:11

I had only limited experience, but after an intense few weeks of training with

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this family friend, I was ready to work.

Husani: 00:05:18

And then subsequently I went on to that internship and think that

Husani: 00:05:22

I had a pretty helpful impact.

Isabel: 00:05:26

I love that you have, you were open to learning new skill sets and you

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applied what you had already learned to contribute to an organization.

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So that's fantastic.

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And effect, and this is it's very important to me that your parents had

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not only encouraged you, maybe they gave you a little push really is just the

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other side of giving a hand up, right?

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Encouraging you firmly in the right directions.

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So that's great.

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And I guess too, I think that it's, I don't personally think

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often about the technical side of running a charitable organization.

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So that's very interesting that you're bringing that skill set to this.

Isabel: 00:06:18

Why, how has that made a difference for the people that you've served?

Husani: 00:06:22

We do a lot of recruiting for these organizations.

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And as I mentioned earlier, the.

Husani: 00:06:29

Job environment is really one that favors the job seeker at the moment,

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especially in the nonprofit sector.

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So there is what some people like to call a war for talent.

Husani: 00:06:40

So what we do is a lot of proactive outreach to help

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find the individuals that are.

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Best suited for these organizations.

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We don't just try to find someone who is good at the job.

Husani: 00:06:53

We try to find someone that is a cultural fit, because especially

Husani: 00:06:58

in the world of nonprofits.

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It's very important that the person who's working at the nonprofit

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believes in the mission and feels passionately about that mission.

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And we found that leads to a happier candidate and a happier

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organization in the long run.

Isabel: 00:07:17

As a lifelong serial entrepreneur, I know the absolute critical importance

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of finding the right people and making sure that they're in the right

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seats on the bus to ensure that an organization can grow and be successful.

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So that's fabulous.

Isabel: 00:07:40

Do you have specific processes for screening the candidates once you've

Isabel: 00:07:46

found them to make sure that they're going to go into the right environments?

Husani: 00:07:52

Yes in fact, we find out as much as we can about the organization first.

Husani: 00:07:58

We interview the stakeholders and the people that will be interviewing

Husani: 00:08:03

each candidate to just get a sense of what their priorities are.

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Get a sense of what the work environment will be like.

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And then when we are reaching out to candidates, we also ask them

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extensive questions and conduct interviews with them to find out

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what it is they're looking for.

Husani: 00:08:22

So we're almost acting as recruiters and.

Husani: 00:08:26

I would say not exactly job consultants, but we do try to ask some psychologically

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based questions to find out where they will be more happy, where they

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will be more productive, what kinds of environments they thrive in.

Husani: 00:08:43

And then we pass that information along to our clients so that they can look

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at this and decide for themselves.

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Who they think might be the best fit.

Husani: 00:08:54

And then there's a collaboration between all three of us to make sure that

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every stakeholder satisfied and finds the right fit for their lifestyle.

Isabel: 00:09:05

Do you have to get involved with the boards of directors

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of these organizations as well?

Husani: 00:09:11

Definitely boards of directors are often very busy.

Husani: 00:09:14

So we have to collaborate to schedule those times and get

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everyone on the same call.

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And then once we do that, we talk to them and there's many rounds

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of phone calls and Zoom chats and discussions until we finally narrow

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down exactly what they're looking for.

Isabel: 00:09:33

I know you've been doing this for quite a number of years because

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you shared your early origin story of your volunteer work yourself, but

Isabel: 00:09:41

how many years has Charity Search Group been providing this service?

Husani: 00:09:47

We've been around for about three years now.

Husani: 00:09:52

We started really working hard on this idea during the pandemic, actually,

Husani: 00:09:57

as a way to bring a positive spin to such a difficult time for everyone.

Husani: 00:10:04

And also to put our minds at work to something as we were in lockdown so that

Husani: 00:10:08

we could stay focused and stay sharp.

Isabel: 00:10:12

Yeah, I imagine this is, I'm not an authority in this area, but

Isabel: 00:10:16

just thinking as a business person, it must have put a great deal of stress

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on charitable organizations during the pandemic where they couldn't.

Isabel: 00:10:28

Reach out and have that personal touch and personal connection for

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fundraising and some of the more conventional ways of fundraising, like

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galas and ticket selling, et cetera.

Isabel: 00:10:42

So did that change your clients?

Husani: 00:10:46

Yes, it was a very challenging time for nonprofits as it was

Husani: 00:10:50

for many other organizations.

Husani: 00:10:54

One of the plus sides was that everyone was adopting Zoom at that time.

Husani: 00:11:00

Whereas before, nonprofit organizations oftentimes were

Husani: 00:11:04

hiring people that were local.

Husani: 00:11:06

Now they had the opportunity to interview people countrywide, which really broadened

Husani: 00:11:12

their base of potential candidates, therefore allowing them to really

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pick the best cultural fits and the best people for that particular space.

Husani: 00:11:22

So the.

Husani: 00:11:24

The Zoom culture was extremely helpful for our business model and

Husani: 00:11:30

for the nonprofits that we served.

Husani: 00:11:32

They also were able to do a lot of online fundraising for the 1st time, which was

Husani: 00:11:37

extremely helpful because you can mass together a lot of smaller donations

Husani: 00:11:44

from people all around the country.

Husani: 00:11:47

So it was a really interesting time and really changed the face of fundraising,

Husani: 00:11:53

I think for the far distant future.

Isabel: 00:11:57

Yes in an earlier episode of this podcast, I interviewed Sherry

Isabel: 00:12:01

Meredith, who is a philanthropy expert.

Isabel: 00:12:04

And we talked about that a bit that, the face, the way we interact and

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make our choices with philanthropy and organizations where we can put

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our money where our mouth is, so to speak has changed because of

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the internet from various aspects.

Isabel: 00:12:22

So there's that aspect, as you said, you can.

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You can become part of, your part becomes part of a greater contribution.

Isabel: 00:12:31

You have the opportunity, as you said to reach out and develop community

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through video channels like this.

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And the other thing I think that.

Isabel: 00:12:41

Sherry and I talked about is, with the internet, we can now, as the donors, the

Isabel: 00:12:47

interested contributors, research a lot about organizations and be more, have more

Isabel: 00:12:55

options as opposed to in, my own company.

Isabel: 00:12:58

Younger era, it was who knocked at the door or who I was most

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familiar with because they were one of the biggies, right?

Isabel: 00:13:07

They had their telethons, so to speak.

Isabel: 00:13:11

So this is, it's very interesting.

Isabel: 00:13:12

I'm fascinated because of my business background about the whole way that

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this works and how it's changed and how it seems to me that it's improving.

Isabel: 00:13:27

And that it makes sense to me that there should be specialized

Isabel: 00:13:33

placement organizations to find the right skill sets to help charities

Isabel: 00:13:38

or foundations be sustainable.

Husani: 00:13:44

Precisely.

Husani: 00:13:45

It's so wonderful that right now so many organizations are hiring for

Husani: 00:13:51

remote or hybrid positions, which allow them to tap into the pool of

Husani: 00:13:56

vast candidates throughout the country.

Husani: 00:13:59

And it's really been helpful for these organizations, because especially

Husani: 00:14:03

if they're located in areas that don't have a huge talent pool.

Husani: 00:14:08

All of a sudden, they can talk to someone from New York City or

Husani: 00:14:12

another really large city and find the best of the best in those areas.

Isabel: 00:14:17

It's exciting to me for my generation, the baby boomers

Isabel: 00:14:23

who maybe have graduated out of a career or a business and

Isabel: 00:14:28

are looking still for purpose.

Isabel: 00:14:32

to be able to know that there's a conduit to finding the right match for how much

Isabel: 00:14:39

time I have and know that I don't always have to be on the job 9 to 5, right?

Husani: 00:14:47

Yes.

Husani: 00:14:48

So being remote as well as being part time.

Husani: 00:14:52

Can allow everyone to give back in a way that is convenient for

Husani: 00:14:56

their schedule and also allows them to actually commit to something.

Husani: 00:15:00

Whereas in the past, they might have had to do something full time, and

Husani: 00:15:04

if they had other commitments, they might not have been able to give.

Husani: 00:15:08

But now it works with everybody.

Husani: 00:15:10

It works with a lot of people's schedules.

Isabel: 00:15:13

How do you outreach to, as I said, the baby boomers who are

Isabel: 00:15:19

looking for a new purpose, a new outlet for their lifetime accumulation

Isabel: 00:15:25

of tacit knowledge and skills?

Husani: 00:15:29

We found a lot of potentials on LinkedIn.

Husani: 00:15:33

There's a lot of people who are either sunsetting their careers or

Husani: 00:15:38

retired, and we're able to find them on LinkedIn and reach out to them

Husani: 00:15:43

personally and talk to them and really find out what it is they're trying

Husani: 00:15:47

to, how they're trying to give back.

Husani: 00:15:50

And with our database of charitable organizations that we've worked with,

Husani: 00:15:54

and we know what they're looking for and what their missions are, we're

Husani: 00:15:58

able to match that and really help.

Husani: 00:16:02

These two entities find each other.

Isabel: 00:16:05

That's excellent.

Isabel: 00:16:06

So for those that are listening, make sure that you're following Charity Search

Isabel: 00:16:12

Group on LinkedIn and keep your profile up to date, indicating that you're

Isabel: 00:16:18

open to these opportunities to continue to make a difference in your lives.

Husani: 00:16:26

Yes, please do.

Isabel: 00:16:28

I think this is fabulous.

Isabel: 00:16:29

And of course, I know that you have a Canadian origin story too,

Isabel: 00:16:33

so I'm also, rah cheering on that.

Isabel: 00:16:36

And you, for our listeners, give a couple of examples of, the different

Isabel: 00:16:44

types of organizations or positions that they might start to think about.

Husani: 00:16:52

Sure.

Husani: 00:16:52

So a lot of organizations that are smaller and local, Very

Husani: 00:16:59

much in need for volunteers.

Husani: 00:17:01

And so the best way is to visit our site, CharitySearchGroup.

Husani: 00:17:06

com, and take a look at the opportunities page.

Husani: 00:17:10

We're always updating that page with information about new opportunities.

Husani: 00:17:15

The majority of them are full time, or I should say, or employee

Husani: 00:17:19

positions, but there are a few volunteer positions as well.

Husani: 00:17:24

So be sure to check that as well.

Isabel: 00:17:27

So thank you.

Isabel: 00:17:27

This is another thing on my mind.

Isabel: 00:17:29

Are these all volunteer positions, or is there an opportunity to

Isabel: 00:17:36

supplement retirement income?

Husani: 00:17:41

Most of these are not volunteer opportunities.

Husani: 00:17:44

Most of them are paid opportunities.

Husani: 00:17:47

And these organizations are especially looking for people with management

Husani: 00:17:52

experience, executive experience, so perfect for the audience that you

Husani: 00:17:56

mentioned, people that are wise, people that have experience dealing with people.

Husani: 00:18:02

Yeah, that's exactly, would be perfect.

Isabel: 00:18:05

Brilliant, absolutely brilliant.

Isabel: 00:18:07

And it's a win for everyone.

Isabel: 00:18:09

Yes, that's really excellent.

Isabel: 00:18:12

So give me like, give me some examples of what kinds of industries, markets, or

Isabel: 00:18:18

clauses would some of your clients be in?

Husani: 00:18:25

So we have a wide variety of organizations we've worked with

Husani: 00:18:29

to name a few, there's Oasis for Girls, which specializes in helping

Husani: 00:18:34

underserved girls who come from.

Husani: 00:18:37

Areas of the country that are having a little bit of difficulty helps

Husani: 00:18:42

them with training, with learning.

Husani: 00:18:44

We work with one of the more interesting ones that I've worked

Husani: 00:18:48

with is the Opportunity at Work.

Husani: 00:18:50

They have a goal to rewire the U.

Husani: 00:18:52

S.

Husani: 00:18:52

labor market.

Husani: 00:18:53

So that all individuals skilled through alternative routes, as they call them

Husani: 00:18:58

STARS for short, can work, learn, and earn to their full potential.

Husani: 00:19:03

In a nutshell, alternative routes often means learning skills on the job or

Husani: 00:19:08

through means other than a formal degree.

Husani: 00:19:11

Oftentimes, businesses have degree requirements as a default when hiring.

Husani: 00:19:16

Unfortunately, that can prove quite exclusionary to many qualified

Husani: 00:19:21

candidates who can do the jobs well because they acquired their

Husani: 00:19:24

skills through alternative routes.

Husani: 00:19:27

This was a particularly exciting client to work with because their

Husani: 00:19:30

mission could be transformative for millions of people and the U.S.

Husani: 00:19:34

Economy.

Husani: 00:19:35

It's very much of a win organization.

Isabel: 00:19:38

I love that.

Isabel: 00:19:39

And I love that we have diversity of choice, according to what's

Isabel: 00:19:45

meaningful to us, whether you want to work for, volunteer, or

Isabel: 00:19:51

contribute to an organization and say environmental issues or.

Isabel: 00:19:58

Personal care or health care or animal welfare or supporting

Isabel: 00:20:06

underprivileged, underserved groups.

Isabel: 00:20:09

It seems like there, there must be a lot of need and a lot

Isabel: 00:20:15

of opportunity in the world.

Husani: 00:20:20

Certainly.

Husani: 00:20:20

There's so many organizations and so many causes, and they're

Husani: 00:20:26

all looking for people to help.

Husani: 00:20:28

It's important to always keep an eye out for these organizations

Husani: 00:20:31

and volunteer where you can.

Husani: 00:20:33

Because you mentioned animal charities, I'm specifically

Husani: 00:20:38

very passionate about that.

Husani: 00:20:39

I'd like to say animals are people too.

Husani: 00:20:42

Because they don't get a lot of press, but there's a lot of need

Husani: 00:20:46

for stopping animal cruelty and helping animals because they're sent,

Husani: 00:20:52

they're beings as well as we are.

Husani: 00:20:54

And I think the more positivity we bring to their experience and the

Husani: 00:20:59

more suffering that we eliminate the better for all of the world.

Isabel: 00:21:04

Thank you.

Isabel: 00:21:05

I share your passion for that very much.

Isabel: 00:21:09

I started as a farm girl and that part just doesn't leave you, right?

Isabel: 00:21:14

So there's an opportunity for, in many areas and different, in organizations,

Isabel: 00:21:20

there could be any number of needs, right?

Isabel: 00:21:23

From, I've got a.

Isabel: 00:21:25

Take a guess as a business owner here, human resources, marketing,

Isabel: 00:21:29

technology, fundraising, management, even just, managing a board of

Isabel: 00:21:38

directors requires a rather unique skill set, having been on many of those.

Isabel: 00:21:46

Is this perhaps, and I'm thinking again of my peeps, the baby boomer generation,

Isabel: 00:21:52

is this perhaps also an opportunity to add to life skills and experience by learning

Isabel: 00:22:01

on the job, as they say, when you bring other talents to an organization, but.

Isabel: 00:22:08

While you're there, you're acquiring from teammates and colleagues.

Husani: 00:22:14

Certainly.

Husani: 00:22:15

There's a huge opportunity to learn on the job and learn while volunteering as well.

Husani: 00:22:21

You can add new skill sets.

Husani: 00:22:23

I'm a strong proponent to being a lifelong learner.

Husani: 00:22:29

Even though my degree is in information systems, I have a wide

Husani: 00:22:32

variety of interests in other areas.

Husani: 00:22:34

And so it's important, I think, for everyone to explore new learning

Husani: 00:22:40

opportunities, whether it be on their own or through organizations.

Isabel: 00:22:45

It keeps us vibrant and vital.

Isabel: 00:22:48

That's my philosophy.

Isabel: 00:22:51

Do you work just in the United States?

Isabel: 00:22:54

Does Charity Search Group only serve U.

Isabel: 00:22:56

S.

Isabel: 00:22:57

entities?

Isabel: 00:22:59

So far, we've only been in the United States, but we're looking

Isabel: 00:23:02

to move to Canada as well.

Isabel: 00:23:04

To do non profit recruiting there as well.

Isabel: 00:23:07

Stay tuned.

Isabel: 00:23:09

Cool.

Isabel: 00:23:09

And are, is there any vision to the future for more global

Isabel: 00:23:15

reach for your organization?

Husani: 00:23:17

I think if, once we expand into Canada, we might also look at the UK.

Husani: 00:23:25

There's.

Husani: 00:23:26

Different cultures and different legal requirements around recruiting

Husani: 00:23:31

and in the nonprofit space.

Husani: 00:23:33

So we have to look more carefully at some of those in other

Husani: 00:23:36

countries, but North America right now is really a great resource.

Isabel: 00:23:44

This is really opening up a lot of very interesting thoughts on my

Isabel: 00:23:50

part, and I think this requires me to ask you right here today, put you on

Isabel: 00:23:57

the spot, if you would come back on the show at another time, because I know

Isabel: 00:24:03

there's so much more to excavate around The opportunities here for organizations

Isabel: 00:24:10

to find the right people to help them grow and be sustainable, and even more

Isabel: 00:24:16

exciting for me is to know that for those of us who are looking for our, our next.

Isabel: 00:24:25

a script in life that this could be another very good part to consider to

Isabel: 00:24:31

really utilize what we already have.

Isabel: 00:24:34

And maybe it will take us to places that we didn't even imagine yet.

Husani: 00:24:39

Certainly.

Husani: 00:24:40

I would love to come back on your show anytime.

Isabel: 00:24:42

That would be great.

Isabel: 00:24:43

I think it would be just wonderful to showcase some more specific examples of

Isabel: 00:24:48

the clients or the types of causes that you've been able to support and also some

Isabel: 00:24:55

examples of individuals who maybe had a very different career path in their life

Isabel: 00:25:04

and now have opened up The next career for themselves with our next contribution.

Isabel: 00:25:12

Before we close Hussani, is there anything else that you would like

Isabel: 00:25:15

to share with the audience about how they can lift as they climb?

Husani: 00:25:24

Thank you again, and I would say Lift As You Climb sometimes has

Husani: 00:25:30

been mentioned when someone is already successful, and to lift someone when

Husani: 00:25:36

you're successful already, but I think it's something that Everyone can do.

Husani: 00:25:41

Everyone has an opportunity to lift and go climb, I would say.

Husani: 00:25:46

Always keep an eye out for that person in your life who might need a little

Husani: 00:25:51

extra, positive speech or positive input.

Husani: 00:25:55

And help them because we're all in this together.

Husani: 00:25:58

And the more that we help each other, I think the better off we all are.

Husani: 00:26:05

I couldn't have said it better and thank you for sharing.

Husani: 00:26:10

Thank you.

Husani: 00:26:11

Thank you.

Husani: 00:26:11

All right, for today, for now, I want to say thank you again, Hassani

Husani: 00:26:17

Bastien, who is the co founder of Charity Search Group, and stay tuned.

Husani: 00:26:24

We'll have a sequel.

Husani: 00:26:26

Thanks, Hassani.